What Happens When Your Plans Go Awry?
This is the 20th post in our Living ADDventure® Goal Setting and Planning lessons series for 2015. February disappeared and we have already said goodbye to the first week of March. Scary stuff.
Even non-ADHD people struggle to keep to their New Year resolutions so we are quite chuffed that we are plodding away far more methodically than we have done in the past. It is slowly starting to pay dividends in terms of business coming in and raising our profile both locally and internationally. Success does really breed success.
However when your plans are thwarted by events outside your control it is easy to lose heart and give up.
A silly thing happened this week and I was torn between feelings of sympathy for my domestic, and frustration at my carefully set goal for the day. This event is not relevant to our business but is illustrative of what does happen in business as well.
Last week Dave and I launched our 2 new websites and told you about re-branding Living ADDventure® and why we are no longer using the LADD abbreviation. In case you missed it, you can read all about it here.
This is a vital part of our Goal Setting and Planning for 2015 as our goal is to reach a worldwide ADHD audience.
We dedicated January to the creation of the new websites which was a massive task and we burned the midnight oil, when ESKOM let us have power to run our computers.
Our new Home Page has been simplified and clearly states what we do and how we do it. This was a serious omission on our previous sites.
Working for yourself means that you can seldom decide on a course of action and do nothing but that one thing. That sounds like I don’t really know what I want to do, or that I haven’t planned my life very well.
In the beginning stages of a business - or in the early part of a new direction - the business itself is vulnerable. This is simply because it is new. Think of a newborn baby.
The old address of www.ladd.co.za will still work for a while, but you will you be redirected to the new site.
The story behind the change is below, and it is simply one of getting our proverbial ducks in a row for growth. If you have ever changed your address, you will know what a tedious and often difficult job this can be. On the Internet, it can also be dangerous, because your address is often synonomous with your name.
I chose the name Living ADDventure® when we started way back in the mid 90’s, because it spoke about living the adventure of life withADHD. We didn’t register the trading entity until much later, but I was advised to trademark the name, which I immediately did, a process that takes at least 4 years.
The launch of the Internet some 20-odd tears ago deposited a whole new set of names on humans, products and companies. Websites had to have the tongue-twisting triple “double-you” in the front. There was a frantic rush to claim your name before some nasties went and squatted on your domain. This was a novel experience for many humans - you got to choose your name, rather than being saddled with the one your parents gave you. Like me, I’m sure you know a lot of people who don’t like their given name.
Way back then it was recommended that your website name be as short as possible. Remember, this was before Google - or any other search engine - was around, so you had to have a name that people could remember easily, as it had to be typed into your browser each time. This was the main reason for using ladd as our internet address.